When Gilda Squire’s mom passed away when she was 15, it impacted the trajectory of her life. Instead of graduating high school and going directly to George Mason College–which was her dream, she ended up working for the FBI in order to take care of herself and make her own money. And since then, the Ruther Glen, Virginia, native has felt like her mother has been with her as her guardian angel, guiding all of her decisions throughout her life and her career — from her positions in the federal government, to finance, to publishing to entrepreneur and owner of her own agency, Squire Media and Management.


Today, it’s Squire who guides the careers and brands of her elite clients, including groundbreaking ballerina Misty Copeland, who is the first Black woman to become principal dancer at the American Ballet Theatre. On this episode she talks about the importance of remaining curious, leveraging opportunities, knowing when to move on, and how to build a world class brand with staying power.


On this episode you’ll learn:

  • The importance of curiosity and how it can lead you to other opportunities.
  • You never know who’s watching.
  • Always remember, when you encounter obstacles, there’s always another way.
  • The importance of being coachable.
  • Look for the opportunities within your environment.
  • Knowing when it’s time to move on (and not being afraid to do so).
  • How to take a step back in order to leap forward.
  • The importance of giving yourself a deadline.
  • Leveraging your past positions for your next venture.
  • What one key factor that has sustained her company over the past decade. 
  • 3 components of building a successful brand.
  • What most people get wrong about branding.
  • How to remain committed to your brand.


VISIT GILDA SQUIRE AT gildasquire.com


Facebook: @gildasquire

Twitter: @gildasquire

Instagram: @gnsquire



King’s Dominion



Jacqueline Kennedy Onassis

George Mason University

Jamie Foster Brown

Jana Fleishman

Sony Music

Warner Bros.


Senator Ted Kennedy

Goldman Sachs

JP Morgan

Gwendolyn Quinn

Billboard Music Awards

Soul Train Awards


Black Enterprise

American Express


Christy Haubegger

Hispanic Heritage Month

Black History Month

Asian Pacific American Heritage Month

Penguin Random House

Janet Hill

Marie Brown

Marilyn Duckworth

Penguin Putnam

Suze Orman

Today Show

Good Morning America

Clarence B. Jones

Atria Publishing

Hachette Book Group

Amistad / HarperCollins

Simone Cooper

Linda Duggins

Yona Deshommes

Misty Copeland


American Ballet Theatre

Black Swan

Swan Lake

Tavis Smiley Show

Demetria Irwin


Positively Black

The Nutcracker

Don Quixote


Misty Copeland Barbie Doll

The Root

The Grio

Ballerina Body: Dancing and Eating Your Way to a Leaner, Stronger and More Graceful You by Misty Copeland (Grand Central Life & Style, 2017)

Self Magazine

Nelson George

A Ballerina’s Tale


Susan Fales-Hill

Dr. Martin J. O’Malley

Under Armour

Ryan Keuhl




Life in Motion: An Unlikely Ballerina by Misty Copeland (Atria Books, 2014)


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[Music: “Easy” by SPCZ]