Kathryn Finney of Digital Undivided on How to Empower Women in Tech and Build a Brand with Staying Power

October 18, 2016

Episode 77 – Kathryn Finney – Support is Sexy podcast promo image (1)

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Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

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Kathryn Finney of Digital Undivided on How to Empower Women in Tech and Build a Brand with Staying Power

Kathryn Finney, founder of Digital Undivided, is someone I consider an O.G. — the flyest O.G. — in the technology space. Kathryn, who grew up in the midwest learning about computers from very early on, started one of the first big fashion and lifestyle blogs, The Budget Fashionista, back when Google was “a baby,” as you’ll hear in the episode. She later sold the blog and the brand, and has since moved on to really be an advocate for other women in the technology space.

Today, as head of Digital Undivided, Kathryn provides programs and resources, — such as her BIG accelerator program in Atlanta — to empower women in technology and give them access to vital tools, knowledge and support they need to build successful, sustainable companies. On this episode of the Support is Sexy podcast, Kathryn talks about how to level the playing field when it comes to the number of Black and Latina women who receive investment, the kind of support network — and romantic relationships — entrepreneurs should consider, and how to build a badass brand that people may want to buy.

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On this episode you’ll learn…

What entrepreneurs looking for love should consider
How becoming a parent empowers you to say no and mean it
The shift to the 1099 economy
Her advice for consultants looking to work with big corporations
How she built and sold her blog, The Budget Fashionista
The drawbacks of aligning your brand with yourself
3 ways to decouple yourself from your brand so that it can stand alone
4 reasons that people buy into a tech brand
How to change the disparity in how few Black and Latina women tech founders get investment
Why you should only take investment to get growth not to get started
Other ways your family and friends can invest in you that you may never have considered
And the POWER of asking for support
Why support networks — especially with people who aren’t afraid to tell you about yourself, are key to your success