With more than 20 years of media experience, Emmy-award-winning broadcast journalist Katrina Cravy has now started her own company to help entrepreneurs attract the media and train executives to be their best on camera. Her book, On-Air – Insider Secrets to Attract the Media and Get Free Publicity promises to make you think like the media and transform the way you market your business to any audience.

On this episode of the Support is Sexy podcast, Katrina shares how to wrap your message in a bow, shift your mindset for the “big interview” and her must H.A.V.E. formula for every interview. Plus, why press releases are dead and you need to personalize your pitch!

On this episode we discuss:

• Why internships are still important.
• How to rap your message in a bow.
• Your message is not about you.
• How to answer the question “Why do I care?” when producers ask.
• The benefits of starting local.
• Be open to feedback.
• Mindset is a key preparation tool for the “big interview.”
• Katrina’s Must H.A.V.E. formula

VISIT KATRINA CRAVY at katrinacravy.com.

THE FIRST 3 PEOPLE TO ASK KATRINA A QUESTION ON THE CONTACT US PAGE AT KATRINACRAVY.COM WILL RECEIVE A SPECIAL GIFT!

CONNECT WITH KATRINA CRAVY ON…

LinkedIN: https://www.linkedin.com/in/katrinacravy

Facebook: https://www.facebook.com/katrina.cravy/

Instagram: https://www.instagram.com/katrinacravy/

Twitter: https://twitter.com/KatrinaCravy

It’s Time To Get Over “I-Got-It” Syndrome!

Stop Trying To Build Your Business All Alone. CLICK HERE Here To Join The Support Is Sexy Mastermind And Connect With Diverse Women Entrepreneurs Around The World!

DON’T MISS AN EPISODE OF SUPPORT IS SEXY!

Click here to subscribe to us on Apple Podcasts.

Click here to subscribe to Support is Sexy on Stitcher.

Click here to subscribe to Support is Sexy on Soundcloud.

Love This Episode? Please Click Here To Leave Us A Review On Apple Podcasts! 

[Music: “Time Flux” by Revolution Void]

You may also like:

DE 1989 Founder Eddie Desormeau on the Fundamentals of PR, and Why Self-Care is a Priority ‘How to Be an Entrepreneur 101’ Author Allyson Scrutchens on Making Money Moves & Living Your Dream Comedian Kim Coles Opens Up about Depression After ‘Living Single’ & Discovering Your True G.I.F.T.S ‘So Money’ Podcast Host Farnoosh Torabi on Building Your Runway Before You Take Flight as an Entrepreneur