Girly Book Club Founder Erin Woodward on Creating a Global Brand

When Erin Woodward was ten years old, she had what many may consider the experience of a lifetime: Her parents sent her away from her small town just north of Toronto to live with extended family in Bali. Since then, Erin has loved traveling the world and visited 53 countries, so when she fell in […]
November 22, 2016
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Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

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Girly Book Club Founder Erin Woodward on Creating a Global Brand

When Erin Woodward was ten years old, she had what many may consider the experience of a lifetime: Her parents sent her away from her small town just north of Toronto to live with extended family in Bali. Since then, Erin has loved traveling the world and visited 53 countries, so when she fell in love and considered making the move to London, she didn’t hesitate. But once there, she quickly realized she was missing something: Connections.

 

Erin decided to use the Internet to bring other likeminded women together around something she was passionate about — books — and The Girly Book Club was born. Since then, it has grown to 46 chapters around the world in eight countries and with more than 30,000 members. On this episode of the Support is Sexy podcast, Erin talks about creating authentic connections, managing a global team and going virtual to grow your brand.

 

Subscribe to Support is Sexy podcast on iTunes or on Stitcher Radio!

 

On this episode you’ll learn:

  • How to know when it’s time to take your business seriously.
  • When it may be time to transition from moonlighting to full-time,
  • How to manage a global brand.
  • How to determine team leaders who can serve as the face of your brand.
  • The importance of creating space for authentic connections.
  • Scaling your brand by going virtual.
  • Her top three recent reads.
  • One of the biggest myths about entrepreneurship
  • Top tips for first steps when you’re creating a group or event as part of your business.
  • The importance of modeling.

 

VISIT THE GIRLY BOOK CLUB at….
girlybookclub.com

 

FOLLOW THE GIRLY BOOK CLUB at…
Facebook: @TheGirlyBookClub
Instagram: @girlybookclub
Twitter: @girlybookclub

 

RESOURCES MENTIONED IN THIS EPISODE:
Meetup.com
Nearly Normal: Surviving the Wilderness, My Family and Myself by Cea Sunrise Person (HarperCollins, January 2017)
North of Normal: A Memoir of My Wilderness Childhood, My Unusual Family and How I Survived Both by Cea Sunrise Person (Harper Paperbacks, 2015)
When I’m Gone by Emily Bleeker (Lake Union Publishing, 2016)
Only Daughter by Anna Snoekstra (Mira, 2016)
The Girl on the Train by Paula Hawkins (Riverhead Books, 2016)
The Tipping Point: How Little Things Can Make A Big Difference by Malcolm Gladwell (Back Bay Books, 2002)
Steve Jobs by Walter Isaacson (Simon & Schuster, 2015)
Glossy Box
Birchbox

 

TO BE A CONTRIBUTOR TO THE GIRLY BOOK CLUB email info@thegirlybookclub.com.

 

FOLLOW SUPPORT IS SEXY
FACEBOOK | TWITTER | INSTAGRAM

 

[Music: “Someone Else’s Memories” by Revolution Void]

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Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

Buy My Book

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