Shea Yeleen Founder Rahama Wright On Making the Non-Profit Pivot and Prioritizing Your Business’s Impact

Rahama Wright was on the career path to work in government. That was her vision when she joined the Peace Corp and went to serve communities in Mali, West Africa; however, when she witnessed the women in those communities, how they struggled with poverty, and how disproportionately they were paid for the goods they provided to the world […]
March 26, 2018
Episode 431 - Rahama Wright - Support is Sexy podcast image
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Episode 431 - Rahama Wright - Support is Sexy podcast image

Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

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Shea Yeleen Founder Rahama Wright On Making the Non-Profit Pivot and Prioritizing Your Business’s Impact

Rahama Wright was on the career path to work in government. That was her vision when she joined the Peace Corp and went to serve communities in Mali, West Africa; however, when she witnessed the women in those communities, how they struggled with poverty, and how disproportionately they were paid for the goods they provided to the world — namely shea butter — her vision, and her path, changed.

 

The New York native, whose family is from Ghana, began to research ways she might help empower the women in these communities, and as a result, Shea Yeleen — a social enterprise dedicated to empowering women in West Africa and the United States through the production, sale and use of shea butter products — was born. On this episode of the Support is Sexy podcast, Rahama takes us on a journey through the origin of Shea Yeleen as a non-profit organization, the major pivot she made to a for-profit business and how that has affected her ability to raise funding for the business, and why the right pivot in your business could be just what you need to have greater impact than you imagined.

 

On this episode, we discuss:

  • The evolution of Rahama’s business from a non-profit to a for-profit business.
  • How the right pivot can help you have greater impact.
  • What is social impact investing and how does it work.
  • You can have a mission and vision; but don’t be too tied to your model.
  • Your team will look different for different stages of your journey.
  • How do you get your products into big retailers.
  • What you need to know before you pitch your products to big retailers.

 

VISIT SHEA YELEEN AT sheayeleen.com.

 

FOLLOW SHEA YELEEN AT…

Instagram: @sheayeleen
Twitter: @sheayeleen
Facebook: @sheayeleen

 

CONNECT WITH RAHAMA WRIGHT AT…

RahamaWright.com

Instagram: @rahamawright

Twitter: @rahamatuwright

Facebook: @rahamawright

 

 

RESOURCES MENTIONED IN THIS EPISODE

Johnson & Johnson

President Barack Obama

The Coaching Fellowship for women entrepreneurs

Enneagram personality test

MGM Resorts

SBA SCORE Program for free business mentoring

Registering as a minority and women owned businesses

Dina Dwyer Owens, Code of Values expert, co-chair of Dwyer Group

 

 

 

 

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[Music: “Time Flux” by Revolution Void]

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Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

Buy My Book

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