Rahama Wright was on the career path to work in government. That was her vision when she joined the Peace Corp and went to serve communities in Mali, West Africa; however, when she witnessed the women in those communities, how they struggled with poverty, and how disproportionately they were paid for the goods they provided to the world — namely shea butter — her vision, and her path, changed.
The New York native, whose family is from Ghana, began to research ways she might help empower the women in these communities, and as a result, Shea Yeleen — a social enterprise dedicated to empowering women in West Africa and the United States through the production, sale and use of shea butter products — was born. On this episode of the Support is Sexy podcast, Rahama takes us on a journey through the origin of Shea Yeleen as a non-profit organization, the major pivot she made to a for-profit business and how that has affected her ability to raise funding for the business, and why the right pivot in your business could be just what you need to have greater impact than you imagined.
On this episode, we discuss:
- The evolution of Rahama’s business from a non-profit to a for-profit business.
- How the right pivot can help you have greater impact.
- What is social impact investing and how does it work.
- You can have a mission and vision; but don’t be too tied to your model.
- Your team will look different for different stages of your journey.
- How do you get your products into big retailers.
- What you need to know before you pitch your products to big retailers.
VISIT SHEA YELEEN AT sheayeleen.com.
FOLLOW SHEA YELEEN AT…
CONNECT WITH RAHAMA WRIGHT AT…
RESOURCES MENTIONED IN THIS EPISODE
Dina Dwyer Owens, Code of Values expert, co-chair of Dwyer Group
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[Music: “Time Flux” by Revolution Void]