Do you suffer from “shiny apple syndrome?” If you’re an entrepreneur with any ambition, it’s likely you have. Instead of drilling down on what’s working, we get caught up focusing on what’s next. But what’s next may not be what’s needed.


Ask yourself: What’s the one thing that I should focus on to help me achieve extraordinary results?


This is what I am learning while reading the book, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller with Jay Papasan (Bard Press 2013). I’ve heard many entrepreneurs mention the book as one of their favorites – a go-to for advice – and I understand why. I have tons of passages outlined, as I share in this episode of the Support is Sexy podcast, the book is helping me to clear away some of the “shiny apples” in my entrepreneurial journey and focusing on what really matters, both to the business I want to build and the life I want to lead.


Listen to learn one of the most important questions you can ask yourself when searching for your One Thing.





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[Music: “Easy” by SPCZ]