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Episode 407 - Shannon Klingman - Support is Sexy podcast image
Feb 07 2018

Shannon Klingman, Inventor / CEO of Lume Deodorant, on Solving a Pain Point and Shifting the Narrative

 

 

Inventor Shannon Klingman is on a mission to change the narrative on feminine hygiene and bust the myth that the vagina is to blame! As a practicing Ob/Gyn, she had patients who often complained about odor and, most often, they were misdiagnosed with BV and prescribed antibiotics they didn’t need. This troubled Shannon — a native Midwesterner who was always a questioner and problem solver —  who knew something wasn’t right. When she experienced the symptoms herself while trying to conceive , she set on a determined journey to solve this issue, enlisting independent research and finding studies that showed doctors were  over diagnosing bacterial vaginosis and yeast vaginitis 61% and 73% . The issue, it turns out, was external.

 

Her solution? Lume Deodorant, the first all-natural feminine hygiene deodorant that is long lasting, clinically proven to last 48 hours, and that treats private parts and underarm odor. On this episode of the Support is Sexy podcast, Shannon talks about being a determined problem solver, the road to becoming an inventor and patenting your idea, and how important is to tell your story authentically and trust your gut as you build your brand.

 

 

On this episode learn:

  • How to determine a pain point, dive in and solve it.
  • The process of getting a patent for your invention.
  • The challenge of building your brand, and the importance of telling your story authentically.
  • You’re always one connection away from your breakthrough.
  • You must control the narrative.

 

VISIT LUME DEODORANT AT Lumedeo.com.

 

EMAIL SHANNON KLINGMAN AT heylume@lumedeodorant.com

 

FOLLOW LUME DEODORANT AT…

Facebook: @lumedeodarant
Twitter: 
@lumedeodarant
Instagram:
@lumedeodarant

 

RESOURCES MENTIONED IN THIS EPISODE:

University of Michigan

Wayne State University

Bacterial vaginosis

Trymethylamine

Center for Disease Control and Prevention

Procter and Gamble

Unilever

Kimberly Clark

Shark Tank

Gwyneth Paltrow

O magazine

Ellen

Good Housekeeping 

Kathryn Finney featured on the Support is Sexy podcast

DigitalUndivided

TED Talk

 

 

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[Music: “Time Flux” by Revolution Void]

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