Ouidad on Being a Pioneer in the Curly Hair Movement and How to Build a Global Beauty Brand

“It’s not about the money; it’s about the customer.”   Ouidad is a name synonymous with curly hair care. 30-plus years ago, however, she was a hairstylist from Beruit, Lebanon, who fought (literally in some cases!) to have people recognize the value and beauty of women with curly hair. In 1984, she became a pioneer […]
July 7, 2016
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Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

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Ouidad on Being a Pioneer in the Curly Hair Movement and How to Build a Global Beauty Brand

“It’s not about the money; it’s about the customer.”

 

Ouidad is a name synonymous with curly hair care. 30-plus years ago, however, she was a hairstylist from Beruit, Lebanon, who fought (literally in some cases!) to have people recognize the value and beauty of women with curly hair. In 1984, she became a pioneer in the hair care industry when she opened the first salon in the United States that was exclusively for curly hair. People told her she was crazy, what they didn’t realized was she was determined.

 

Since then, Ouidad has created a trademarked cutting technique for curly air, opened hundreds of salons around the country, and has a line of beloved hair care products that are top-rated by her customers and by many beauty and hair editors.

 

Now, after 30 years in the business, Ouidad is focused on giving back and sharing her wisdom and support with entrepreneurs around the world, including the Support is Sexy audience!

 

On this episode you’ll learn:

  • The challenges and rewards of traveling the unpaved road as a pioneer in your industry
  • Working with a partner—especially a spouse—and how to draw those important lines
  • Expanding your brand by creating products
  • The importance of your commitment to asking for support
  • The value of integrity, and why it’s a state of mind

 

Enjoy, and thank you for listening! And hey, if you love it, please leave us a review on iTunes!

VISIT Ouidad at ouidad.com 

Find out more about Curls for a Cure

FOLLOW Ouidad…

Business:

Facebook – https://www.facebook.com/Ouidad/

Twitter – https://twitter.com/Ouidad

Instagram – https://www.instagram.com/ouidad/

Pinterest – https://www.pinterest.com/ouidad/

Snapchat – https://www.snapchat.com/add/officialouidad (User name is officialouidad)

Google + – https://plus.google.com/+OuidadTheCurlExperts

YouTube- https://www.youtube.com/user/OuidadTheCurlExperts

 

Personal:

Twitter- https://twitter.com/o_ouidad

Facebook- https://www.facebook.com/ouidad.stephen

Instagram- https://www.instagram.com/ouidad_o/

 

[Music: “Someone Else’s Memories” by Revolution Void]

 

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Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

Buy My Book

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