Sybil Amuti is the Founder and CEO of The Great Girlfriends — which is a personal and professional development community for women providing content, community, and products to support women who want to live a supercharged life. Their community is over 75,000 women strong across all platforms and serves more than 20,000 downloaders each month from 178 US markets and 100 countries.
Since founding in 2015, we have been featured in Apple’s top 100 podcasts in self-help and business and featured across national media as a go-to podcast for women. In this conversation, Sybil — who is a longtime branding expert — shares how she built The Great Girlfriends into a mega-brand and gives you tips on:
– How to establish a passionate community around your brand.
– How to build a brand from scratch and grow it through word of mouth.
– How to monetize your podcast and community with major brands.