How Focusing on Diverse Products Helped Jacquelyn Rodgers of Greentop Gifts Launch a Successful Business

  When Jacquelyn Rodgers couldn’t find wrapping paper and holiday decor that featured a Santa Claus of color for her son, she sprung into action creating one of her own. And though she already had a full-time job, her passion project quickly turned into a full-time business with the launch of Greentop Gifts. Jacquelyn and […]
May 3, 2019
Episode 632 - Jacquelyn Rodgers - Support is Sexy podcast image
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Episode 632 - Jacquelyn Rodgers - Support is Sexy podcast image

Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

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How Focusing on Diverse Products Helped Jacquelyn Rodgers of Greentop Gifts Launch a Successful Business

 

When Jacquelyn Rodgers couldn’t find wrapping paper and holiday decor that featured a Santa Claus of color for her son, she sprung into action creating one of her own. And though she already had a full-time job, her passion project quickly turned into a full-time business with the launch of Greentop Gifts. Jacquelyn and her husband want to create a brand where families of color can see themselves reflected while bringing diversity to the holiday deco category via their Clarence Claus product line. On this episode of the Support is Sexy podcast, Jacquelyn shares how to find a void and be bold enough to fill it, the importance of storytelling for your brand and knowing when it’s time to bring in some support in order to grow your business.

 

 

 

Jacquelyn discusses:

  • How to find a void and boldly fill it.
  • The power of storytelling for your brand.
  • How to find a marketing strategy that works for you.
  • How to know when it’s time to bring in some support.
  • The importance of representation and diversity in product development.

 

 

VISIT GREENTOP GIFTS AT greentopgifts.com.

 

 

CONNECT WITH GREENTOP GIFTS ON…

 

Facebook: https://www.facebook.com/greentopgifts/

Instagram: https://www.instagram.com/greentopgifts/

Twitter: https://twitter.com/greentopgifts

 

 

MENTIONED IN THIS EPISODE:

Clark Atlanta University

NBCBlk.com

How I Built This with Guy Raz podcast

Morehouse College

Duke University

PANK = Professional Aunt No Kids

 

 

 

 
 GET A SPECIAL 40% OFF WHEN YOU USE THE CODE SUPPORTISSEXY40 AT greentopgifts.com UNTIL SEPT. 30, 2019!

 

 

 

 

 

 

 

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[Music: “Time Flux” by Revolution Void]

 

 

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Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

Buy My Book

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