Beauty Expert Phylencia Taylor on How to Build a Beauty Brand and Be Fulfilled — Not Just Successful

Beauty culturalist Phylencia Taylor considers herself a late bloomer into the world of entrepreneurship. After a decade in the beauty industry working in marketing at top brands such as Carol’s Daughter and Wella, she made the shift.   Based on her experience, the upstate New York native decided to create products and tools she felt […]
May 24, 2017
Episode 230 - Phylencia Taylor - Support is Sexy podcast image
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Episode 230 - Phylencia Taylor - Support is Sexy podcast image

Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

Buy My Book

Beauty Expert Phylencia Taylor on How to Build a Beauty Brand and Be Fulfilled — Not Just Successful

Beauty culturalist Phylencia Taylor considers herself a late bloomer into the world of entrepreneurship. After a decade in the beauty industry working in marketing at top brands such as Carol’s Daughter and Wella, she made the shift.

 

Based on her experience, the upstate New York native decided to create products and tools she felt like she needed when entering the beauty industry — tools that will boost the evolution of success for newcomers. The result is her book, Evolving Beauty and its companion planner. On this episode of the Support is Sexy podcast, Phylencia talks to us about core marketing values, mistakes too many beauty brands made, and the importance of not only being successful, but fulfilled. 

 
 


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On this episode you’ll learn:

  • Marketing is still a core part of business in the age of digital.
  • One of the biggest mistakes  beauty brands make.
  • How to know when a product is working and when it isn’t.
  • The value of utilizing guerrilla marketing tactics.
  • Her beauty breakthrough theorem.
  • How to view beauty as a tool of empowerment.
  • Her advice for learning to be happy AND successful.
  • When it comes to your journey, everybody can’t come.

 

VISIT PHYLENCIA TAYLOR AT evolvingbeauty.info

 

FOLLOW PHYLENCIA TAYLOR AT…

Instagram: @evolvingbeauty.info

Facebook: @evolvingbeauty

Twitter: @_evolvebeauty

 

EMAIL PHYLENCIA TAYLOR AT info@shinebeautyculture.com.

 

RESOURCES MENTIONED IN THIS EPISODE:

Evolving Beauty: The Business of Beauty in a New Age by Phylencia Taylor (CreateSpace, 2016)

Evolving Beauty: The Planner

Wella 

Crown Royal

Baileys Liqueur

Shine Beauty Culture

Carol’s Daughter

Lisa Price

Tony Robbins

Blue Flame Agency

 

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[Music: “Easy” by SPCZ]

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Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

Buy My Book

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