The Lip Expert Sara Happ on How to Make Your Beauty Brand Stand Out By Focusing on Your ‘One Thing’

Sara Happ, The Lip Expert, shares how she built her mega beauty brand by focsing on doing "one thing" better than anyone else.
June 24, 2019
Episode 657 - Sara Happ - Support is Sexy podcast image
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Episode 657 - Sara Happ - Support is Sexy podcast image

Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

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The Lip Expert Sara Happ on How to Make Your Beauty Brand Stand Out By Focusing on Your ‘One Thing’

Sara Happ’s mission is simple: “Do one thing. Lips. And do them perfectly.”

 

 

Back in 2005, after reading “exfoliate lips with a wet washcloth or toothbrush” for the twentieth time, Sara Happ created the first ever Lip Scrub — and since then her beloved eponymous line of lip products have included the first-ever CLAY Lip Mask, the first-ever painless Lip Plumper and her newest launch, the Let’s Glow Lip Illuminator — which is a highlighter specifically for your lips.

 

 

On this episode of the Support is Sexy podcast, Sara — who is widely respected and known as “The Lip Expert” — tells about her journey from journalism to the coveted makeup aisles of Sephora and Nordstrom, shares how to add a personal touch when approaching stores about your products and talks about the importance of doing your “one thing” better than anyone else.

 

 

 

VISIT SARA HAPP AT sarahapp.com

 

 

CONNECT WITH SARA HAPP…

Facebook: https://www.facebook.com/sarahappinc/

Instagram: https://www.facebook.com/sarahappinc/

Instagram (personal): https://www.instagram.com/sarahappherself/

 

 

 

MENTIONED IN THIS EPISODE:

Diane Sawyer

Peter Jennings

Allure

Instyle

Martha Stewart Living

Reese Witherspoon

People

Nordstrom

Blue Mercury

Sephora

Alli Webb of Dry Bar

Tatcha Beauty Products

Josie Maran

Sara Happ The Lip Slip

Sara Happ The Dream Slip

Sara Happ The Lip Scrub

 

 

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[Music: “Time Flux” by Revolution Void]

 

 

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Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

Buy My Book

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