Brand Strategist Des Dobreva on Building a Badass Brand Squad and (Not!) Faking It Until You Make It
Desislava (Des) Dobreva grew up in Bulgaria, where she wasn’t exposed much to women in entrepreneurial and leadership roles. But as a woman who, herself, was always ambitious, even as a child, she was immediately drawn to the concept when she read about women entrepreneurs in Forbes in 2014.
Today, as a brand strategist who hold her masters in branding and who is founder of the Badass Brand Squad, Des helps entrepreneurs tell their stories, grow their confidence and create brands with authenticity. On this episode of Support is Sexy, she shares the role personal development plays in the development of your brand, the secret ingredient for your “about” page and why faking it until you make it is a recipe for despair, not success.
On this episode, you’ll learn:
- What your brand really is.
- What most entrepreneurs misunderstand about branding.
- How to “manage” your brand.
- The trouble with faking it til you make it.
- The important role mindset plays into your branding.
- 3 things you must think about when it comes to your brand.
- How to define your core values.
- The key ingredient for your about page.
VISIT DES DOBREVA AT badassbrandsquad.com
FOLLOW DES DOBREVA AT…
FOLLOW BADASS BRAND SQUAD AT
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[Music: “Time Flux” by Revolution Void]