More than a decade ago, Atlanta, Georgia, native Claire Sulmers set out wth the ambitious dream of creating a space where fashionistas, stylists and fashion lovers of color could see themselves celebrated, represented and acknowledged online at a time when the fashion industry took little to no interest in doing the same. FashionBombDaily.com was born, and today Claire has grown the brand to become a disruptor in the industry, has more than 1.3 million followers on social media, written a book, The Bomb Life, and hosts events around the world.
But in May of 2018, a sudden disabling of all of the Fashion Bomb’s Instagram accounts cut of the brand’s access to its dedicated readers, and sent Claire into survival mode as she and her team worked furiously to restore them. On this episode of the Support is Sexy podcast, Claire openly shares what happened to those accounts, how she survived that scary time in her business and the bitter-but-beneficial lessons she learned about the importance of diversifying your brand.
VISIT FASHION BOMB DAILY AT http://fashionbombdaily.com/
CONNECT WITH FASHION BOMB DAILY….
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[Music: “Time Flux” by Revolution Void]