Audrey Craig and Brenda Cascio of GB Design House on Rebranding and Building the Family Business

  GB Design House was initially founded by Brenda Cascio as Gracious Bridal. While planning her daughter Audrey’s wedding, Brenda was underwhelmed by the lack of intriguing products and design options to match the vision she and her daughter had for custom wedding details. Inspired, she created personalized wedding gifts, accessories and favors herself, and […]
February 14, 2019
Episode 609 - Audrey Craig and Brenda Cascio - Support is Sexy podcast image
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Episode 609 - Audrey Craig and Brenda Cascio - Support is Sexy podcast image

Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

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Audrey Craig and Brenda Cascio of GB Design House on Rebranding and Building the Family Business

 

GB Design House was initially founded by Brenda Cascio as Gracious Bridal. While planning her daughter Audrey’s wedding, Brenda was underwhelmed by the lack of intriguing products and design options to match the vision she and her daughter had for custom wedding details. Inspired, she created personalized wedding gifts, accessories and favors herself, and began selling them to clients. Audrey Craig joined the company soon after launching, and in 2010 was named CEO. Over time, the business grew and expanded to events, and today they’ve worked with corporate clients such as Neiman Marcus, Kendra Scott, Prada, Miu-Miu, lululemon, Titos and Crown Royal, and they’ve helped celebrity brides such as Nicky Hilton Rothschild, Tara Lipinski and Sabrina Bryan.

 

On this episode of the Support is Sexy podcast, Audrey and Brenda share how to know when it’s time to rebrand, what steps to take to keep your customers in the loop, how to white label your services and how to work with your loved ones.

 

 

VISIT GB DESIGN HOUSE AT gbdesignhouse.com

 

CONNECT WITH GB DESING HOUSE…

Instagram: https://www.instagram.com/gbdesignhouse/

Facebook: https://www.facebook.com/GBDesignHouse/

 

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AT GBDESIGNHOUSE.COM WHEN YOU USE THE CODE 

SUPPORT10 AT CHECKOUT!  (Offer expires 2/17/19.)

 

 

 

 

 

 

 

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[Music: “Time Flux” by Revolution Void]

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Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

Buy My Book

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