Born in Kyrgyzstan and raised in Russia, Olga Vidisheva moved to the United States at 17 for college. After graduating from Wellesley College in 2007, she started her career at Goldman Sachs & Co. in New York and spent a significant amount of time traveling for work. While on business trips, she would use any free time to explore neighborhoods and shop small local stores, where she discovered scores of incredible boutiques. But when she returned home and couldn’t find the boutiques online, she was puzzled. And this was the spark for her launching her company, Shoptiques.com, in the spring 2012.
Today Shoptiques.com, where Olga is founder and CEO, started out with 25 boutiques, has more than 6500 boutiques and millions of customers, and Olga remains committed to helping these small businesses thrive in new ways. On this episode of the Support is Sexy podcast, Olga shares her winding journey, her steadfast mission, and why weighing your options and going with your gut is the way to survive as an entrepreneur.
On this episode we discuss:
- Why Olga didn’t want to raise money from investors for her business at first.
- The strategy she used to launch her business with 10,000 subscribers.
- Why she says the best way to test it is to launch it.
- Her philosophy on “no.”
- Why she’s so passionate about supporting small businesses around the world.
- The value of the people who surround you.
- Why, at the end of the day, you must learn to go with your gut.
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[Music: “Time Flux” by Revolution Void]