Boxfox Co-Founder Sabena Suri Tells How Smart Strategy & Listening to the Customer Helped 10x Their Business

  Sabena Suri grew up in Silicon Valley surrounded by technology companies, but she never thought she’d work in the tech space. Instead, she was drawn to writing. Her path in college at USC led her to study journalism, then PR, then working in advertising, and ultimately she found her sweet spot in marketing. In […]
June 25, 2018
Episode 491 - Sabena Suri - Support is Sexy podcast image
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Episode 491 - Sabena Suri - Support is Sexy podcast image

Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

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Boxfox Co-Founder Sabena Suri Tells How Smart Strategy & Listening to the Customer Helped 10x Their Business


 

Sabena Suri grew up in Silicon Valley surrounded by technology companies, but she never thought she’d work in the tech space. Instead, she was drawn to writing. Her path in college at USC led her to study journalism, then PR, then working in advertising, and ultimately she found her sweet spot in marketing. In 2015, all of her experiences aligned when she and her co-founders came up with the idea of combining new technology with one of the oldest gestures in the book: gift giving. The result, their luxury gifting service, BoxFox, where Sabena is also Chief Strategy Officer.

 

 

On this episode of the Support of the Sexy podcast, Sabena talks about taking risks, transitioning into entrepreneurship and the importance of getting clear on your marketing and messaging. Plus, why bootstrapping made the most sense for her business and how listening to their customer helped BoxFox grow exponentially. 

 

 

In this episode, we discuss:

  • The transition to entrepreneurship looks different for everyone.
  • Tapping into the pain points and creating a solution.
  • Strategies for marketing and messaging your brand on social media.
  • How to avoid brand confusion.
  • Pay attention to what people are asking you for in your business.
  • How to wisely work with co-founders.
  • The benefits of bootstrapping. 

 

VISIT BOX FOX AT shopboxfox.com.

CONNECT WITH BOX FOX…

Instagram: @shopboxfox

Facebook: @shopboxfox

Twitter: @shopboxfox

 

 

MENTIONED IN THIS EPISODE:

USC

Ogilvy and Mather

Sephora

 

 

 

 

It’s time to get over “I-Got-It” Syndrome!

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[Music: “Time Flux” by Revolution Void]

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Elayne Fluker

Elayne Fluker is author of "Get Over 'I Got It' (HarperCollins) and host of the "Support is Sexy" podcast, which has over one million downloads. She facilitates customized workshops for corporations and organizations to create psychologically safe, supportive cultures for ambitious, high-achieving women so they can stress less, thrive more and be fulfilled in work and life.

Buy My Book

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