Cheryl Clements didn’t think, at first, that she was an entrepreneur. She thought she was crazy! The ideas just wouldn’t stop come to her. But entrepreneurship is in this Quebec, Canada, native’s blood, with a mom and a grandmother, who both built their own businesses.

 

On this episode of Support is Sexy podcast, Cheryl shares how the influence of her mom inspired PieShell, Cheryl’s new company — where she is the founder and CEO, and how she provides a unique crowdfunding platform that serves food entrepreneurs with remarkable success. Plus, how to know when it’s time to take the leap, how to galvanize your audience around your product and how to get through the trough of sorrow by keeping it all in perspective.

 

On this episode you’ll learn:

  • The importance of figuring out what’s missing in your market before you commit to your product.
  • The value of testing before launching.
  • What’s in a name? How to find one that represents your company and your story.
  • Smart ways to get feedback from your audience.
  • Strategies for how to be successful at crowdfunding (and how to get over your roadblocks).
  • Why it pays to be a squeaky wheel when promoting your brand.
  • How to get through the low moments with perspective.

 

VISIT PIESHELL AT pieshell.com

 

FOLLOW PIESHELLL AT…

Facebook: @pieshell

Twitter: @pieshell

Instagram: @thepieshell

 

RESOURCES MENTIONED IN THIS EPISODE:

Trough of sorrow

Charming Robot

Survey Monkey

Slow Money NYC

Beyond the Shoreline (kelp jerky company on PieShell)

Beyoncé

TechCrunch

 

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[Music: “Easy” by SPCZ, 2016 and “Latin Rhythm” by Sunsearcher, 2009]